The global wheat bran market sizeis expected to showcase positive growth owing to the increasing demand for healthy alternatives for breakfast. This information is published byFortune Business Insights™in an upcoming report, titled,”Wheat Bran Market Size, Share and Industry Analysis, By Type (Organic, Conventional), By Application (Breakfast Cereals, Bakery Products, Cereal Bars, Beverages, Other Non-food Applications) and Regional Forecast, 2021-2028.”The National Center for Biotechnology Information has concluded in its report that the consumption of wheat bran is highly recommended in order to improve digestive health and avoid digestion-related issues. Such studies are estimated to support the adoption of the product.
The COVID-19 pandemic has had a drastic impact on the global economy. Nationwide lockdowns and traveling restrictions have disrupted the global supply chain, negatively impacting businesses across the globe. The wheat bran market has also witnessed a decline in growth due to the low production of crops during the pandemic year.
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We have categorized the market on the basis of type, application, and geography. In terms of type, the market is divided into citric acid, lactic acid, tartaric acid, acetic acid, and others (benzoic, malic, and others). Based on application, it is fragmented into food and beverage, pharmaceutical, textile and adhesive, others (animal feed, petrochemical, and others). Lastly, on the basis of geography, it is segmented into North America, Europe, South America, Asia Pacific, and the Middle East and Africa.
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While making the report, we segmented the market on the basis of product, type, consumption, distribution channel, and region. Based on the segmentation, we made a list of companies and conducted a detailed analysis of their financial positions, product portfolios, and growth strategies. Our next step included the study of core competencies of key players and their market share to anticipate the degree of competition. The bottom-up procedure was conducted to arrive at the overall size of the market.
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Drivers and Restraints-
Rising Awareness Regarding the Benefits of Fiber-rich Foods to Drive Growth
Including dietary fiber in the daily diet provides numerous health benefits to the body. For instance, according to the Mayo Clinic, a nonprofit academic medical center in the U.S., consumption of fiber helps in lowering cholesterol and blood sugar levels as well as the risk of colorectal cancer. The increasing awareness regarding such benefits among consumers is driving the wheat bran market growth. In addition, increasing demand for wheat bran as a healthy alternative for breakfast is predicted to strengthen its demand. However, wheat incorporates gluten, which may have a negative effect on some people. The increasing adoption of gluten-free products may restrain the market growth in the future.
Rising Popularity of breakfast cereals to Boost Demand in North America
The North America wheat bran market share is estimated to flourish stoked by the increasing popularity of instant healthy breakfast cereals in the U.S. In addition, encouragement for consuming wheat bran-based snacks from the health and wellness industry is projected to further expand the penetration of the product in the region.
The market in Europe is expected to showcase robust growth during the forecast period. The emerging trend of consuming organic food products is anticipated to drive the wheat bran market in the region.
Expanding Storage Capacity will Help Enterprises Manage Demand Fluctuation
Key players operating in the wheat bran market are focusing on enhancing their production and storage capacities. This will enable them to manage inventory amid the rapidly fluctuating demand for products. For instance, in February 2021, Siemer Milling Co. announced to extend its wheat storage capacity at West Harrison, Indiana in the U.S. The expansion will help the company to double its storage capacity to 2.2 million bushels.
In September 2019, GoodMills Innovation GmbH, a leading milling corporation based in Germany, introduced High-MAC wheat bran. The new product is a stabilized wheat ingredient, which helps in improved metabolism.
A List of Key Manufacturers Operating In the Wheat Bran Market Report:
- GoodMills Innovation GmbH
- Star of the West Milling Co.
- Siemer Milling Company
- ABF Grain Products Ltd.
- Harinera Vilafranquina
- Karim Karobar Co. Pvt. Ltd.
- Wilmar International Ltd.
- Primus Agro Real India Ltd.
- Astra Alliance
- Hindustan Animal Feeds Pvt. Ltd.
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