The global water enhancer market sizeis expected to grow at a substantial rate owing to the emerging trend of healthy hydration. This information is published byFortune Business Insights™in an upcoming report, titled,”Water Enhancer Market Size, Share and Industry Analysis, By Ingredients (Micronutrients, Botanical Extracts, Other Functional Ingredients), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail, Others) and Regional Forecast, 2021-2028.”The rising popularity of functional beverages is anticipated to provide substantial push to the growth of water enhancers. For instance, in October 2020, Fluresh, an innovative medical cannabis enterprise based in Grand Rapids, the U.S., introduced a first-of-its-kind drink enhancer that incorporates THC, a psychoactive compound found in cannabis, which is used for reducing stress and pain in the medical industry. The product enables consumers to add their dosage of medical cannabis to any kind of beverage.
The emergence of COVID-19 has brought the world to a standstill. The crisis has brought an unprecedented impact on Industries across the globe. While some industries are thriving in the current scenario, some are struggling to even run their operations. The water enhancer industry, however, remained steady amid the pandemic stoked by growing inclination of consumers toward healthy, immunity boosting alternatives.
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We have categorized the market on the basis of ingredients, distribution, and geographic location. In terms of type, the market is divided into micronutrients, botanical extracts, and other functional ingredients. Based on distribution, it is fragmented supermarkets/hypermarkets, convenience stores, specialty stores, online retail, and others. On the basis of region, it is segmented into North America, Europe, South America, Asia Pacific, and the Middle East and Africa.
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This report incorporates an in-depth analysis of the overall growth prospects in the market. Furthermore, it provides insights into the comprehensive competitive landscape of the global market. A dashboard overview of leading companies, including their marketing strategies, market contribution, and recent developments is presented in both historic and present contexts.
Drivers and Restraints-
Rising Demand for Healthy Alternatives of Carbonate Drinks to Drive Growth
The negative impact of carbonated or soft drinks on health is quite evident nowadays. In fact, the National Center for Biotechnology Information has suggested in its report to reduce their consumption as they’re found to be the prime cause of increased body weight and other health-related issues. The negative reputation of soft drinks developed in recent years has given a boost to the water enhancer market growth. In addition, the increasing trend of consuming functional ingredients in beverages is projected to boost the demand for water enhancers.
However, not all natural ingredients taste good. Some of them add a bitter taste when added to the water, which could be a deal breaker for most of the consumers. The challenge of masking the bitter taste is predicted to restrain the market growth.
Fast Moving Lifestyle in Urban Areas to Boost Demand in North America
The water enhancer market in North America is anticipated to showcase robust growth backed by surging adoption of functional beverages in the U.S. In addition, the fast moving lifestyle in the urban areas of the region has compelled consumers to seek instant hydration alternatives, which is projected to propel the demand for water enhancers in North America. Moreover, increasing product launches related to nutritional beverages by latest companies are predicted to strengthen the market growth.
Europe is expected to hold a significant market share during the projected timeline. Shifting consumer preferences toward functional products for daily-consumption purposes are estimated to surge the demand for water enhancers in the region.
Resolving Health Issues of Customers to Aid Key Players Establish their Brand
Key developers operating in the water enhancer market are focusing on resolving the health related problems of their customers by adding natural ingredients, which are highly beneficial for health, to their products. This will help them establish themselves as a trusted brand. For instance, in August 2020, Zhou Nutrition, a manufacturer of high-quality supplements, introduced a new range of nutrition water enhancers with six natural flavors. These products are designed to aid in several health issues such as hair fall, skin related problems, and occasional stress.
In April 2019, NutraLife Biosciences introduced a new range of water enhancing droplets prepared using Phytocannabinoid. The new product line will help the company expand its CBD-infused water portfolio.
A List of Key Manufacturers Operating In the Water Enhancer Market Report:
- PepsiCo., Inc.
- The Coca-Cola Company
- Kraft Foods
- Cott Beverages
- Heartland Inc.
- Nestle S.A.
- Pepper Snapple Group
- Brite Idea Foods, LLC
- Vitamin Squeze
- Dyla LLC
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