The global scented tea market size is expected to flourish owing to the growing demand for bold flavors and fragrant beverages, observes Fortune Business Insights™ in an upcoming report, titled, “Scented Tea Market Size, Share and Industry Analysis, By Type (Jasmine Tea, Rose Tea, Lily Tea, Lavender Tea, Others), By Form (Leaves, Powder, Tea Bags), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Retail) and Regional Forecast, 2020-2027.” The report further states how increasing number of people preferring scented tea is helping the global scented tea market to grow.
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Highlights of the Report:
The research report categorizes the global scented tea market on the basis of key players/brands, region, type, and end user. It also studies the competition landscape, market share, growth rate, future trends, market drivers, opportunities and challenges, sales channels, and distributors. A detailed analysis of the company’s financial positions, product portfolios, and growth strategies is also conducted.
Drivers and Restraints-
Growing Awareness Regarding Health Benefits of Tea to Drive Growth
Tea is highly regarded for its medicinal benefits such as prevention against heart diseases and diabetes, increased metabolism, and weight loss. Besides, according to a small study published in Scientific Reports by the researchers at the University of Birmingham, the flavanols present in tea promote brain health by boosting its cognitive ability. These factors are expected to increase the demand for scented tea, driving the growth of the global scented tea market.
In addition, the shifting preference of consumers toward herbal tea along with its association with aromatherapy, which is growing popularity among developed regions, is expected to further drive the growth. However, the high prices of certain exotic tea is expected to hinder growth.
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Rapid Increase in the Consumption of Tea in U.S. to help North America Dominate
North America is expected to exhibit substantial growth in the scented tea market. Increasing number of people substituting green or herbal tea for caffeinated drinks, such as coffee, is expected to propel the demand for scented tea in the region. For instance, according to the U.S. Tea Association, the market for tea in the country grew at a spectacular rate from nearly 2 billion in 1990 to over 10 billion in 2013. This is expected to strengthen the demand for scented tea in the region.
The market in Asia Pacific is anticipated to grow significantly in the forecast timeframe. Favoring FDI policies and increase in the living standards of the middle class population in countries including China, India, and Malaysia are expected to drive the growth of scented tea.
Introduction of Fitness Oriented Tea Flavors to Help Key Players attract new Customer Base
The key players in the market are developing novel range of products in order to expand their product portfolio. They are focusing on leveraging the increasing awareness regarding health and fitness among people. For instance, in October 2017, Harney and Sons introduced AthleTea, a new line of specialty tea for athletes. Each AthleTea flavor in the product line is specifically blended keeping good health in mind.
In January 2020, Ito En, a global tea manufacturer, launched the jasmine milk tea flavor in its popular milk tea line. The jasmine tea is brewed with green tea leaves and is scented using jasmine flowers and other natural ingredients.
In January 2020, Saicho, a UK based company, launched a new range of sparkling, ready-to-drink tea in three flavors, jasmine, Darjeeling, and hojicha. These flavors are cold brewed for 24 hours and added with ingredients that impart sweet and acidic taste to them.
A List of Key Manufacturers Operating in the Global Scented Tea Market:
- Ritual Tea Company
- Harney and Sons Fine Tea
- Nuni, Inc.
- Ahmad Tea
- The Republic of Tea
- Vicony Tea Company
- Guangzhou Running Tea
- Oliver Pluff and Company
- Bristol Tea Company
- JING Tea Ltd.
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