The global melon seed market size is expected to gain momentum in the forthcoming years. Fortune Business Insights in its upcoming report, titled, “Melon Seed Market, 2021-2028.’, mentions that the growing demand for nutritional food products and the increasing adoption in cosmetics is expected to boost the product’s demand during the forecast period. For instance, in August 2020, Sephora, a leading cosmetics brand, announced the launch of an all-clean makeup line with a tag price of just under USD 20. The line includes a new Sephora collection of clean glossy lip oil manufactured using watermelon seeds.
The effect of the global pandemic, COVID-19, has been felt across several economies that are facing unprecedented loss. Owing to the lockdown announced by the government agencies, several industries have been on a standstill with limited operational activities. However, a collective effort from the government as well as the industries is likely to bring the economy back on track and aid in resumption of industrial activities.
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Based on nature, the market is bifurcated into Organic and Conventional. On the basis of source, the market is segmented into watermelon, muskmelon, and honey dew melon. Furthermore, based on the end-user, the market is categorized into food processing, cosmetics and personal care, pharmaceuticals, and others. Lastly, based on region, the market is segregated into South America, Europe, North America, Asia-Pacific, and the Middle East and Africa.
What does the Report Include?
The global market for melon seed report includes in-depth analysis of several factors such as the key drivers and restraints that will impact growth. Additionally, the report provides insights into the regional analysis that covers different regions, contributing to the growth of the market. It includes the competitive landscape that involves the leading companies and the adoption of strategies to announce partnerships, introduce new products, and collaborate that will further contribute to the growth of the market. Moreover, the research analyst has adopted several research methodologies such as SWOT and PESTEL analysis to extract information about the current trends and industry developments that will drive the market growth during the forecast period.
Increasing Demand for Nutritional Food Products to Aid Growth
Processed food products contain unsaturated fats that lead to adverse health effects when consumed for a prolonged time. For instance, these foods lead to the onset of chronic ailments such as obesity, diabetes, and other heart-related health implications. According to the World Health Organization, in 2020 around 83% of men and 72% of women are believed to be overweight. To ensure optimum health and the increasing awareness regarding the consumption of healthy food, people globally are preferring nutritious food products. This is expected to contribute to the global melon seed market growth in the forthcoming years.
Asia-Pacific to Remain Dominant; Increasing Production of Watermelons to Aid Growth
Among all the regions, Asia-Pacific is expected to remain at the forefront and hold the largest global melon seed market share in terms of revenue in the forthcoming years. This is attributable to the increasing production of watermelons in countries such as India and China in the region. For instance, in the Udupi district of Karnataka, India, the area under watermelon cultivation rose by over 55 hectares with the overall production reaching 2,200 tons during the 2018-19 season.
The market in North America is anticipated to showcase substantial growth backed by the growing demand for protein and fiber-rich food products that will boost the adoption of nutritious melon seeds in the region between 2021 and 2028.
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Merger and Acquisition by Major Companies to Brighten Their Market Prospects
The market is fragmented by the presence of major companies that are striving to maintain their dominance by incorporating organic and inorganic growth strategies. The key players are acquiring other small companies to expand their melon seed portfolio and further strengthen their market positions during the forecast period.
- October 2020 BASF announced its plan to acquire ASL, a melon breeding company. The move is expected to consolidate its position in the fruit and vegetables segment worldwide.
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