The rising consumer demand for functional beverages in developed countries is anticipated to drive theMarket Of Fruit-Infused Water. The increasing consumption of functional beverages such as fruit-infused water which contains pure water infused with some fruits is expected to propel the market growth. Fruit-infused water is a better and healthier option available among fruit-based beverages such as fruit juices and smoothies as they exclude the extra calories that are present in various fruit juices and smoothies. Furthermore, consumers are opting for healthy drinks instead of sugary beverages to quench their thirst and to stay hydrated in sweltering temperatures, which is a positive aspect for the growth of this market.
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The prominent players operating in the market are focused on the launch of various innovative products infused with exotic flavors to increase their consumer base. For instance, in October 2019, Glaceau Smartwater, a brand of bottled water owned by The Coca-Cola Company announced the launch of herbs and fruit-infused water in four variants viz. Pineapple Kiwi, Strawberry Blackberry, Cucumber Lime and Watermelon Mint.
Fruit-infused water is largely recognized as detox drink as the consumption of fruit-infused drinks helps in weight loss and cleansing the body. The rising trend of low-calorie food and beverage consumption is expected to fuel the market growth. Fruit-infused water is gaining widespread recognition as a wholesome and delicious drink that helps in keeping the body hydrated. Increasing consumer’s shift from sugary and carbonated beverages to healthy options is predicted to drive the market in the forthcoming years.
Top Key Players of Fruit-infused Water Market:-
- Coca-Cola Company,
- The Alkaline Water Company Inc.,
- Hint Inc.,
- CORE Nutrition LLC.,
- True Citrus Co.,
- Nestle Group,
- PepsiCo Inc.,
- Treo Brand LLC.,
- Keurig Dr. Pepper,
- and Others
For instance, according to the International Food Information Council (IFIC) Foundation of Food and Health, among 47% of American consumers choose food with additional nutrients. Furthermore, the easy portability and convenience offered by the bottled fruit-infused water is expected to increase the sales of the product. The nutritional content and refreshing taste of the fruit-infused water is anticipated to drive the market in forthcoming years. Increasing flavors choice for consumers such as mix fruit which offers taste and flavor of various fruits is expected to drive the market. Fruit-infused water is a rich source of antioxidants, vitamins, and minerals which is offered by different fruits infused in the water.
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Report Analysis and Objectives:-
- Detailed information about drivers, opportunities, and restraints of the Fruit-infused Water market analysis.
- To analyse the Fruit-infused Water Market concerning growth trends, demand, growth prospects in the entire sector.
- Worldwide Fruit-infused Water Industry manufacturing companies, product sales, market share, size, landscape, SWOT analysis and development plans.
- The report evaluates the market share for each application, segment, region and estimates their growth during the forecast period.
- Details regarding the sales, revenue, growth rate, regions, trend, technology and future scope.
- To examine the Global Fruit-infused Water Market size, volume, value from the company, essential regions and countries, products and application, background information.
COVID-19: Shutdown of Restaurants and Cafes May Hinder Growth
The outbreak of the COVID-19 pandemic worldwide has taken a toll on the Fruit-infused Water Industry. Almost every offline food chain, such as cafeterias and restaurants are shut down completely in various countries. But, online food delivery services are still under operation. In addition to this, companies manufacturing packaged food and beverages are exhibiting a high rate of sales because of their possession of certain beneficial properties. These products have long shelf-lives and hence consumers are stocking up their pantries, fearing the lockdown.
What Does This Report Include?
Our skilled team of analysts has developed a specially curated report to help you in understanding the impact of COVID-19 on this market. The report is developed by conducting in-depth primary and secondary research. It includes analysis of various regions and nations, as well as the current trends that are being followed in these regions. Multiple approaches were taken up by our team to derive the market growth rate and value. Also, it presents enhanced data collected through secondary sources, namely, company websites, journals, business magazines, and press releases. The analysis of each nation is given by studying several macro-economic factors, regional players, consumer behavior, and government policies. Our clients would be able to take positive steps towards regaining business confidence by analyzing the Fruit-infused Water market Share, growth drivers, obstacles, challenges, and opportunities.
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