The global fruit and vegetable juice market size is projected to grow at a substantial pace on account of the sudden focus on immunity-boosting beverages amid the COVID-19 pandemic. The SARS-CoV-2 infection is known to attack the respiratory system and cause pneumonia-like symptoms, typically characterized by severe cough, cold, and fever. To fight these symptoms and strengthen immunity, several naturally-derived drinks are being recommended by health professionals and doctors.
List of Key Players Covered in the Fruit and Vegetable Juice Market Report:
- WILD Flavors, Inc.
- Dabur India Ltd.
- Del Monte Foods Corporation
- Florida Natural Growers
- Pepper Snapple Group Inc.
- Ocean Spray Cranberries
- Welch Foods and Mott’s
- The Coca- Cola Company
For example, carrot juice contains vitamin A in the form of beta carotene, which is essential for bolstering the immune response to infections. Carrots also have vitamin B-6, which plays a critical role in antibody production and immune cell proliferation. Similarly, beet and ginger juices, due to their anti-inflammatory properties, aid in managing inflammation that generally occurs when the immune system fights viruses or bacteria. With a renewed focus on health and wellness due to the rampant spread of the coronavirus, fruit and vegetable juice products are likely to experience heightened demand in the foreseeable future.
Highlights of the Report:
The report offers well-researched projections of the upcoming market opportunities and an in-depth analysis of the market drivers, trends, and constraints. Furthermore, it contains a detailed examination of the regional prospects and competitive developments that are influencing the market. In addition to these factors, the report provides a granular evaluation of all possible market segments.
Sugar Level Spike Associated with Fruit Juices May Impede Market Growth
The fruit and vegetable juice market growth may experience restrictions as these juices are known to spike blood sugar levels, which can prove detrimental for diabetics. According to research conducted by the Center for Chemical Regulation and Food Safety, USA, since a large part of the fiber is removed from fruits and vegetables when they are converted into juices, the sugars in these foods are consumed more freely and absorbed more quickly in the body, triggering sugar spikes.
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Furthermore, overconsumption of calories is much easier from liquids, such as juices, than solid foods. A study undertaken by a researcher at the University of Nottingham, UK found that excess calorie intake can accelerate weight gain and worsen the effects of high blood glucose levels. Compounding this is the fact that the prevalence of diabetes worldwide is increasing speedily. For example, the International Diabetes Federation estimates that more than 460 million people around the world suffer from diabetes and this number is slated to rise to 700 million by 2045. The demand for fruit and vegetable juice items may, therefore, diminish as the incidence of diabetes steadily grows worldwide.
Asia Pacific to Undergo Prolific Growth; North America to Make Healthy Progress
Among regions, Asia Pacific is expected to dominate the fruit and vegetable juice market share in the forthcoming years due to creative advertising and marketing by food and beverage companies in the region. The aim of these advertisements is to increase awareness among consumers about the wide-ranging health benefits of natural fruit and vegetable juices. With urban areas rapidly expanding, especially in India and China, the uptake of such beverage items is also anticipated to take-off in the coming years. On the other hand, the market in North America and Europe is poised to experience dynamic growth owing to the rising consumer preference for organic beverage products.
Promotion of Novel Product Ideas by Key Players to Stimulate the Market
Leading beverage manufacturers in this market are concentrating their energies on launching and advancing inventive fruit and vegetable juice product ideas. These innovative strategies are enabling companies to develop exciting products, expand their portfolios, and broaden their customer base.
November 2019: The Coca-Cola Company released Rani Float, its popular ready-to-drink snack, in the Indian market, targeting the changing beverage preferences of the Indian youth. The drink has been made using locally available fruits and is offered in two flavors Strawberry-Banana and Peach. With this launch, Coca-Cola aims to advance its concept of ‘Fruit Circular Economy’ in India.
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