The prominent market players operating in the Global Dried Berries Market are focused on expanding their product availability on e-commerce channels and new product introduction with dried berries as the main ingredient to increase their footprint in the global market. For instance, in January 2018, Del Monte announced the launch of its Dried Blueberries in the retail market.
The newly launched Dried Blueberries are an addition to Del Monte’s dried fruit family that includes dried prunes and dried cranberries. The new market players are focused on premium product launches to increase their market position. For instance, in January 2020, Frubert, an India based brand announced the launch of premium and scientifically processed high quality, tasty and nutritious dry berries such as raspberries and blackberries and fruits from Serbia.
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The removal of water from the Dried Berries such as strawberry, blueberry, goji berry, and others is likely to extend the shelf life of berries and is expected to improve the nutritional value and flavor of the product. This, in turn, is predictable to drive the global dried berries market in forthcoming years. Increasing health consciousness and wellness among consumers is anticipated to propel the market growth. Additionally, massively increasing use of dried berries in bakery items and confectionery preparations as an inclusion is anticipated to drive the demand for dried berries among processed food manufacturers.
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Top Key Players of Dried Berries Market:-
- Arimex Ltd.,
- National Raisin Company,
- Ocean Spray Cranberries Inc.,
- Dole Packaged Food LLC,
- Lion Raisins Inc.,
- Del Monte Foods, Inc.,
- Bergin Fruit,
- Nut Company Inc.,
- Graceland Fruit,
- Royal Nut Company,
- Olam International Ltd,
- and Others
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The introduction of convenient packaging, such as bowl-based food items featuring kale and quinoa is anticipated to propel consumers to look for healthy and quick eating options. Therefore, key players are trying to better understand the lifestyle of their larger consumer bases for keeping up with their changing preferences.
COVID-19: Shutdown of Restaurants and Cafes May Hinder Growth
The outbreak of the COVID-19 pandemic worldwide has taken a toll on the Dried Berries Industry. Almost every offline food chain, such as cafeterias and restaurants are shut down completely in various countries. But, online food delivery services are still under operation. In addition to this, companies manufacturing packaged food and beverages are exhibiting a high rate of sales because of their possession of certain beneficial properties. These products have long shelf-lives and hence consumers are stocking up their pantries, fearing the lockdown.
Key Industry Developments:-
- In October 2019, North Bay Produce, Inc., a producer, and distributor of apples, blueberries, blackberries, and raspberries in the U.S. market, announced the launch of its first line of dried fruits. The offerings include five items with minimal ingredients including blueberries, cherries, cherries with zero added sugar, cranberries, and whole cranberries.
- In April 2019, Fox’s Biscuits, British biscuit manufacturer announced the launch of its new cookie range with inclusion of dried raspberry and hazelnut.
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