The increasing consumer preference towards plant-based alternative is driving the global clean labeled food additives market says Fortune Business Insights in a report, titled “Clean Labelled Food Additives Market Size, Share and Global Trend by Type (Natural Preservatives, Starch and Sweeteners, Natural Flavours, Natural Colours), By Application (Beverages, Diary, Bakery, Meat and Meat Based Products, Others) and Geography Forecast till 2026.” The Innovation to explore novel and natural ingredients by leading market players is encouraging the growth of clean labelled food additives market.
List of prominent companies that are operating in the global market are:
• Archer Daniels Midland Company,
• Koninklijke DSM N.V.,
• Cargill Incorporated,
• Corbion N.V.,
• Chr. Hansen A/S,
• Ingredion Incorporated, and Tate and Lyle PLC.
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The Launch of Plants-Based Proteins by Ingredion Will Support Market Growth
Ingredion Incorporated, an ingredient provider company based in Westchester, Illinois announced a line VITESSENCE Pulse 1803 organic pea protein isolate for the US and Canada. VITESSENCE Pulse 1803 organic pea protein isolate will be utilized to formulate a wide variety of protein-plant-based products in a variety of on-trend categories, including powdered and RTD beverages, nutrition and sports bars alternative meat, alternative dairy products and better-for-you baking mixes and baked goods.
The launch of plant-based proteins is predicted to promote the clean label trends, owing to the rising global demand. In addition, clean ingredient initiatives by market players are further supporting clean labelled food additives growth. For instance, SpartanNash launched a clean ingredient initiative for the company’s exclusive Open Acres private brands and Our Family. The initiative will focus on providing products with reduced ingredient lists and easy-to-read labels. This factor along with the launch of plant-based proteins will escalate clean labelled food additives revenue and enable growth in the clean labelled market.
Rising consumer inclination Towards Plant-Based Alternatives Will Promote the Clean Labelled Food Additives Industry
shifting preference of consumer’s form dairy-based products, and rising inclination towards plant-based alternatives is likely to contribute to clean labelled food additives growth. This factor is further impelling manufacturers to launch plant-based additives thus meeting the demand for clean labelling. The innovation to explore novel and natural ingredients offering similar functionalities as that of synthetic food additives is predicted to uplift clean labelled food additives sales.
Companies such as Ingredion have already concretized their efforts in this direction by exploring the development of new clean label emulsifiers and preservatives for the growing market application. Additionally, Reformulation of the processed food products in line with the clean labelling without sacrificing on taste, flavor or the overall eating experience is going to be a challenging aspect for food processors. This factor is expected to hamper the clean labelled food additives sales.
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Rising Awareness Towards Clean-Label as Prerequisite in Europe Will Facilitate Growth
The increasing awareness clean labelling in emerging markets of Asia-Pacific, Europe and the Middle East is likely to aid growth of the global clean labelled food additives market. Leading market players setting the benchmark of clean label and thus embarking on the extensive branding of the products are further expected to boost the clean labelled food additives revenue.
The consumers in developed markets of North America and Europe are interested in the “organic”, “natural”, “whole-foods”, “better-for-you”, and “sustainable” aspects of clean labelling. Key manufacturers are therefore responding by communicating through their labels about how the food is grown, procured, processed and subsequently packaged. This factor is fueling demand among consumers which in turn is predicted to aid the clean labelled food additives market.
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