In recent years, consumer dietary preferences have significantly evolved. The snacking trend is gaining popularity due to the modern day hectic lifestyle of consumers. The trend of healthy snacking is emerging across the globe owing to the rising awareness of health disorders such as diabetes, obesity and cardiovascular diseases. Cereal based snacks is an emerging type in the healthy snacking space. Baked Cereal Market is perceived to be a healthier option for on-the-go and convenient snacking. The growing demand for healthier and convenient cereal-based snacks is driving its global market.
Supermarkets and hypermarkets segment for baked cereal sales is projected to witness robust growth owing to the availability of a wide variety of products and purchase convenience in these types of sales channels. Specific aisles are allocated for products in such stores providing a plethora of options to consumers. The discounts and offers launched by these mass merchandisers are also expected to boost their sales performance.
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Increasing innovations by manufacturers to develop new flavors and healthy variants of baked cereal products is fuelling the growth of the market. The utilization of innovative fillings such as chocolate and fruit creams are expected to attract a wider consumer base in foreseeable years. The growing demand for organic and clean-label products, especially in developed countries will contribute to further innovations and new product developments in the industry. The increasing partnerships and collaborations between leading players for product development are expected to drive the growth of the market.
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Top Key Players ofBaked Cereal Market:-
- Kellogg’s, Nestle S.A.,
- General Mills,
- Post Consumer Brands,
- Kashi Organic,
- Kameda Seika Co. Ltd.,
- Associated British Foods Plc,
- The Quaker Oats Company
- The Hain Celestial Group
The Global Baked Cereal Market Report contains Industry revenue, share, and production of the service providers is also mentioned with accurate data. Moreover, the global market report majorly focuses on the current developments, new possibilities, advancements, as well as dormant traps. Furthermore, the market report offers a complete analysis of the current situation and the advancement possibilities of the market across the globe.
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In recent years, there has been a significant shift in consumer dietary preferences. Globalization, growing millennial population, and hectic lifestyle are some of the factors driving the demand for on-the-go healthy snack foods such as baked cereals. The growing awareness of adverse health effects of oily, fried products is responsible for driving the growth of the global baked cereal market. The increasing innovation and product development activities by key players are further boosting the growth of the market. For example, in February 2019, Kashi Organic Foods (U.S.) expanded its ‘Kashi by Kids’ line by launching three kids cereals. The soft-baked snack bites are made with a base combination of coconut flour, chickpeas, acai, and sweet potato.
Key COVID-19: Shutdown of Restaurants and Cafes May Hinder Growth
The outbreak of the COVID-19 pandemic worldwide has taken a toll on the Baked Cereal Industry. Almost every offline food chain, such as cafeterias and restaurants are shut down completely in various countries. But, online food delivery services are still under operation. In addition to this, companies manufacturing packaged food and beverages are exhibiting a high rate of sales because of their possession of certain beneficial properties. These products have long shelf-lives and hence consumers are stocking up their pantries, fearing the lockdown.
What Does This Report Include?
Our skilled team of analysts has developed a specially curated report to help you in understanding the impact of COVID-19 on this market. The report is developed by conducting in-depth primary and secondary research. It includes analysis of various regions and nations, as well as the current trends that are being followed in these regions. Multiple approaches were taken up by our team to derive the market growth rate and value. Also, it presents enhanced data collected through secondary sources, namely, company websites, journals, business magazines, and press releases. The analysis of each nation is given by studying several macro-economic factors, regional players, consumer behavior, and government policies. Our clients would be able to take positive steps towards regaining business confidence by analyzing the Baked Cereal market Share, growth drivers, obstacles, challenges, and opportunities.
Key Industry Developments:-
- In January 2020, Post Foods Canada partnered with Tim Hortons to launch Timbits, baked and flavoured breakfast cereals. The product is available in two flavours, chocolate glaze and birthday cake.
- In January 2018 Mondelez partnered with Post Holdings cereal division to launch several baked cereal based breakfast and snacks using flavours of its long-established brands including Honey Maid, Nutter Butter and Chips Ahoy.
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