The global apple juice market is likely to derive growth from the presence of several large scale companies across the world. The increasing consumption and subsequently rising demand for organic beverages will have a direct impact on market growth. According to a report by Fortune Business Insights, titled “Apple Juice Market Size, Share & Industry Analysis, By Nature (Conventional, Organic), By End-Use (Household, Commercial), By Distribution Channel (Online Store, Convenience Stores, Specialty Stores, Retail Stores, Supermarkets/ Hypermarkets)Others and Regional Forecast, 2019-2026,” the market will rise considerably driven by the presence of several large scale retail chains across the world.
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Apple juice has a variety of medical as well as skin benefits. Apple is a tropical fruit that is rich in minerals and vitamins. It is a beverage that is widely consumed across the world mainly due to its potential health benefits. The increasing consumption of apple juice as a healthy drink as well as comfort drink will create several growth opportunities for the companies operating in the market. The variations in product offerings by major companies across the world will provide the impetus for market growth in the coming years. The rising consumption of apple juice is attributable to the low cost and ease of availability of the products. Moreover, the organic farming practices for cultivation and production of apples will cater to the demand for clean-labelled products. Besides this, the increasing number of retail chains and supply chains will constitute an increase in the overall market size.
Variations in Product Offerings by Major Companies will Aid Growth
The report encompasses several factors that have contributed to the growth of the overall market in recent years. Among all factors, the increasing number of product launches and the rising emphasis on product innovations by major companies will aid the growth of the overall market in the coming years. Accounting to the massive demand for the product across the world, major companies are looking to adopt strategies that will help them acquire a wider consumer base. It is observed that product innovations and variants are an increasing trend among large scale companies. In September 2019, Biddenden Vineyards Ltd. announced the launch of a new variant of apple juice. The company introduced Biddended Sparkling Apple Juice, a beverage that will be the latest addition to the company’s exceptional product portfolio. Through this product, the company will establish a stronghold in the immediate further and garner massive revenues in the years to come.
North America Likely to Emerge Dominant; Inclination towards Organic Beverages will Aid Growth
The report analyses the latest market trends across five major regions, including North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa. Among all regions, the market in North America is projected to emerge dominant in the coming years. The presence of several retail chains and manufacturers associated with the supply and distribution of clean-labelled beverages will lead to a wider product adoption across the world. The presence of numerous large scale supply chains has encouraged manfuacturers to invest more in the production side. The increasing preference and demand for organic beverages will create several growth opportunities, not just for the companies in this region, but for the regional market, as a whole.
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March 2019: Diageo plc. announced the launch of a new cider Rockshore Apple Cider across Ireland. The product is available in bottles and cans at off-licences, pubs, and supermarkets.
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