Whether or not consumers choose bulk or packaged vegetables and fruits usually will depend on age, gender, and different components, in line with the most recent Power of Produce report from the Food Marketing Institute. FMI debuted its report, which mixes information from Nielsen and IRI with shopper survey outcomes, at a schooling session March 8 on the Southeast Produce Council’s Southern Exposure.
Whereas 37% of survey respondents choose to pick their very own items, 27% select all objects to be packaged, whereas 36% mentioned it is dependent upon the merchandise. Millennials, however, particularly those with children, leaned towards packaged produce. 44% of millennials surveyed stated they most well-liked packaged, and that quantity jumped to 52% for millennials with youngsters.
Only 20% of Gen X consumers stated they most popular packaged, as did solely 19% of respondents who named a grocery store as their main produce retailer. Amongst these with children at the house, 40% desire packaged, as do 37% of main supercenter consumers and 36% of households with earnings of $75,000 or extra.
Males additionally leaned towards packaging — 37% mentioned they preferred it over selecting their very own objects, in comparison with merely 21% of girls. 41% of ladies stated they like to choose their very personal items, whereas 38% reported it would depend on the merchandise.
FMI present in its survey that consumers overwhelmingly checklist with the ability to see the product as an essential attribute of packaging. That property is particularly important to boomers, consumers who will change channels, and small-town shoppers, per the report.
Shelf life is one other key consideration, significantly for people who find themselves devoted to value-added patrons, individuals who make four or extra weekly purchasing journeys, rural shoppers, and people who purchase local whenever possible. Sustainable attributes rank decrease of the checklist; however, are essential for certain shopper groups.