Youthful Individuals usually tend to embrace new meals developments in comparison with those that are 40 years or older. The Michigan State University Food Literacy and Engagement ballot surveyed greater than 2,100 Americans on rising food technologies and choices, together with plant-based meats, cell-cultured meats, insect proteins, meal kits and GMOs.
“The meals panorama is altering quickly,” mentioned Sheril Kirshenbaum, co-director of the poll. “Willingness to undertake new options to conventional agricultural merchandise varies tremendously throughout age teams, and public acceptance of those rising applied sciences will decide winners and losers within the worldwide market.”
35% of Individuals have consumed plant-based meat up to now year; 90% say they might achieve this once more. 42% haven’t consumed plant-based meat however are keen to strive it. 30% are unwilling to strive it. Of customers already consuming plant-primarily based meat, 48% are below 40 years old, 27% are over 40.
35% of American shoppers say they’re doubtless to purchase cell-cultured meats. 49% of those shoppers are beneath 40 years old. 25% are 40 and older. 25% of American customers are keen to strive meals made with insect-based protein, similar to cricket powder. 40% of those shoppers are beneath 40 years old. 15% are 40 and older.
32% of American shoppers have tried meal kits throughout the previous 12 months. 44% of those consumers are below 40 years old. 24% are 40 and older. 47% of Americans suppose they not often or by no means shopper GMOs or do not understand how usually they accomplish that. 55% of these beneath 40 acknowledge they shopper GMOs each day or as soon as every week. 32% of these age 40 acknowledge this.