As we set to shut out “Nationwide Frozen Meals Month,” new knowledge from the Nationwide Frozen and Refrigerated Meals Affiliation (NFRA) revealed the frozen meals sector had skilled a resurgence because of extra manufacturers rolling out progressive merchandise in response to client demand for more healthy choices. NFRA launched its “Actual Meals. Frozen” marketing campaign to showcase how frozen meals are created utilizing actual elements, chef-impressed recipes, and new flavors.
The marketing campaign was developed to extend optimistic frozen meals dialog and to speak to customers that probably the most versatile meals might be discovered within the frozen meals aisle, together with choices for each way of life and each meals event. NFRA generated a significant enhance in 12 months-over-yr social quantity and engagement employing its owned and accomplice content material. Key messaging centered around how frozen meals are inexpensive and supply comfort, lack of waste, comparable vitamin worth and portion management based on NFRA, frozen meals producers are delivering revolutionary choices, with the variety of wellness claims on frozen meals packages growing and driving progress within the sector.
Particularly, non-GMO (genetically modified organism) claims elevated 10.1 p.c, adopted by original claims (9.three p.c). Gluten-Free claims (4.2 %) and free-from synthetic colors/taste claims (6.three p.c) in 2018 over the prior yr. Moreover, Packaged Info’ “U.S. Meals Market Outlook 2018” report famous the frozen dinner and entrée market hit $10 billion in retail worth, with development coming from greater-priced merchandise providing premium components, in addition to these perceived to be more healthy, extra nutritious, and produced from actual and pure components. The reported predicted plant-primarily based meals will proceed to drive innovation as pure, natural and “actual” meals resonate with shoppers as do nutritious components like beans and grains.