Hot or chilly, cereal stays a staple of Americans’ breakfast. And it bought particular consideration Thursday for National Cereal Day. To celebrate the festivities, Post Consumer Brands launched two unique and special edition cereals: Maple Bacon Donuts Honey Bunches of Oats and Chicken & Waffles flavored Honey Bunches of Oats. Each is out there in extraordinarily restricted portions at select Walmart, Giant Eagle, Woodman’s and Riesbeck’s stores ($2.98).
Cereal gross sales have sogged just lately, with U.S. total sales of cold and hot cereal of $10.5 billion in 2017 down 9% since 2012, according to research firm Mintel. Chilly cereal, which accounts for 87% of gross sales, has fallen 11%.
Nonetheless, about 9 out of 10 Individuals (86%) say they’ve had cold cereal within the last year, Mintel discovered. All the cereal lovers took to social media to have a good time and ruminate concerning the dish – make amends for hashtag #NationalCerealDay.
Amongst these dishing about cereal on Twitter was Houston Texans defensive finish J.J. Watt, who tweeted that determining his five favorite cereals was “tougher than attempting to determine the highest 4 groups for the School Soccer Playoff.” His final record had Cap’N Crunch’s Crunch Berries atop it. Aerosmith lead singer Steven Tyler merely wished to know what cereals have been the favorites of his Twitter followers.
It is tough to select a favorite, so combining four or five completely different cereals into one mega-combine to start the day. And it isn’t merely infants and toddlers who chomp on Cheerios all through the day. More than two in five cereal eaters (43%) have it as a non-breakfast snack. Kellogg’s is celebrating NationalCereal Day by debuting a Tony the Tiger capsule t-shirt. The restricted-version capsule consists of seven entirely different Tony designs.