The Global Food Coating Market is anticipated to grow considerably owing to the rising demand for processed foodstuffs. Key insights have been provided by Fortune Business Insights in a report, titled “Food Coating Market Size, Share And Global Trend By Product Type (Flours, Sugar & Syrups, Hydrocolloids, Cocoa & Chocolate, Fats & Oils), By Application (Confectionery, Bakery, Meat & Seafood, Snacks, Dairy & Cereal), And Geography Forecast Till 2026”. Factors influencing the food coating market growth have been analysed and explained in the report.

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Food coating is a process through which foods are coated with certain substances to improve their taste, appearance, colour, and even shelf life. These coatings can be liquid in form or particulate and can serve a range of purposes, for example, corn flour is applied to keep the different ingredients in dish held together. Corn flour can also enrich the food item with vitamins and minerals. The most commonly used food coatings include water, starches, flours, and batters.

Demand for Higher Nutritional Value in Foods to Fuel the Growth of the Market

Increasing consumer preference for nutritional food items is expected to be a major factor driving the growth of the global food coating market. Since food coating can increase the nutritional value of a foodstuff, the market has the potential to expand at a considerable pace during the forecast period.

Rising disposable incomes and hectic lifestyles are pushing people to demand processed and ready-to-eat meals that are not time-consuming in terms of preparation. The global food coating market is poised to gain from this changing consumer behavior during the forecast period. The demand is expected to grow rapidly for cocoa and chocolates and bakery and confectionary items.

Some of the leading players operating in the global market include;

  • Cargill Incorporated
  • Archer-Daniels-Midland Company
  • Tate & Lyle plc
  • Kerry Group plc
  • Dohler GmbH
  • John Bean Technologies Corporation
  • PGP International Inc
  • GEA Group AG
  • Bowman Inc.
  • Marel Inc.

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Restrained Growth Anticipated

It will not be smooth-sailing for the global food coating market as strict government regulations on the quality of coatings used are expected to be implemented. Moreover, intense competition might lead to trade malpractices which will not bode well for market growth. Such events have been witnessed in the past. For example, in 2001, McDonald’s was sued in the US for coating their French fries with beef and selling the product as being 100% vegetarian. Such controversies could severely damage growth of the global food coating market.

Mergers and Acquisitions Define Competition in The Market

Key competitors are upping the ante in the global food coating market through launch of innovative products and mergers and acquisitions. For example, Kerry Group plc of Ireland acquired the Spain-based food coating manufacturer, Hasenosa, to diversify their product portfolio and establish a greater market presence in Europe. With regard to innovation, Cargill Incorporated is a notable example as it developed the world’s first fillings and coatings in 2019. As competition intensifies, the market size is expected to grow during the forecast period.

Fortune Business Insights identifies key players in the global food coating market. They include Tate & Lyle plc in the UK, Cargill Incorporated in the US, Kerry Group plc in Ireland, Dohler GmbH in Germany, Marel Inc. in Iceland, and others.

North America to Have the Largest Market Share

With growing consumption of processed and frozen food items, North America is projected to hold majority of the global food coating market share among the regional segments. In case of Asia-Pacific, the flood coating market size is expected to expand at a rapid pace owing to the growing populations in India and China.

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