Decaffeinated tea Market to a specialized tea variety that has low levels of caffeine. It is derived from black or green using carbon dioxide, water, or natural solvents.

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Rising Proclivity for Healthy Lifestyles to Boost the Market

The global decaffeinated tea market is set to surge during the forecast period owing to the growing adoption of healthy lifestyles. Such lifestyles mainly include developing nutritional diets, drinking healthy beverages, and exercising. These concerns have recently emerged as lifestyles are becoming more sedentary, which is giving rise to various chronic health conditions such as obesity and diabetes. Decaf tea can counter the effects associated with these chronic ailments such as aiding fat burning.

The Global Decaffeinated Tea Market to gain from rapid technological advancements taking place in the market. Recently Fortune Business Insights has published a report, titled Decaffeinated Tea Market Size, Share and Global Trend By Nature (Conventional, Organic), By End-use (Beverages, Dietary Supplements, Household), By Distribution Channel (B2C, B2B, Online Retailers, Store-based Retailers), and Geography Forecast Till 2026

Top Key Players Covered:

Key players are involved in mergers and acquisition to strengthen their market position. Owing to increasing competition frequent innovations are taking place in the global Decaffeinated Tea market. Some of the companies operating the global Decaffeinated Tea market are;

  • AVT Natural Products Limited
  • Tetley Inc.
  • Jayanti Group
  • Celestial Seasonings Inc.
  • Martin Bauer GmbH & Co. KG
  • Novo Agriculture Limited
  • Elixir Biosciences Private Limited
  • Da Internationals
  • Indian Products Ltd.

Rapid adoption of digitalization among practitioners and patients is likely to fuel the demand in the global Decaffeinated Tea market. Additionally, increasing per capita income and rising living standards is expected to drive the global Decaffeinated Tea market during the forecast period 2018-2025.

However, high cost associated with the devices and lack of skilled professional to operate the system are a few factors that may hamper the growth in the global Decaffeinated Tea market.

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By Nature

  • Conventional
  • Organic

By End-use

  • Beverages
  • Dietary Supplements
  • Household

By Distribution Channel

  • B2C
  • B2B
  • Online Retailers
  • Store-based Retailers
  • Hypermarket/Supermarket
  • Convenience Stores
  • Grocery Stores
  • Others

By Geography

  • North America (USA, Canada, and Mexico)
  • Europe (France, Germany, Italy, Spain, U.K., Russia, and Rest of Europe)
  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)
  • South America (Brazil, Argentina, and Rest of South America)
  • Middle East & Africa (South Africa and Rest of ME&A)

Product Innovation and Acquisitions to Spur Market Competition

The global decaffeinated tea market is anticipated to witness intense competition as key market players aim to gain a competitive edge through innovative products and strategic acquisitions. For example, in March 2019, Martin Bauer announced the acquisition of BI Nutraceuticals in a bid to diversify their product portfolio and gain greater market presence in the US. In June 2019, Tetley released its “Sleep Easy” tea bags that contain decaffeinated tea along with sleep-inducing ingredients such as vanilla and lavender. Such innovations are expected to attract more participants into the market and enhance the market potential.

Some of the key players in the global decaffeinated tea market, as identified by Fortune Business Insights, include Novo Agriculture Limited, Celestial Seasonings Inc., Martin Bauer GmbH and Co., Elixir Biosciences Private Limited, Tetley, AVT Natural Products Limited, and a few others.

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